raulbenitezalvarado.com

Well we have come to the final lesson in the Viral Marketing Crash

Course. I sure hope you have enjoyed your lessons.

Today we are going to talk about folksonomies (tagging) as a viral

marketing tool.

Folksonomy (also known as collaborative tagging, social

classification, social indexing, and social tagging) is the practice

and method of collaboratively managing tags to categorize

content.

The fairly new consumer phenomenon is called “tagging”. Tagging

is powerful because consumers are creating an organizational

structure for online content. Folksonomies not only enable people

to file away content under tags, but, even better, share it with

others by filing it under a global taxonomy that they created.

Here’s how tagging works. Using sites such as del.icio.us – a

bookmark sharing site – and Flickr – a photo sharing site -

consumers are collaborating on categorizing online content under

certain keywords, or tags.

For instance, an person can post photographs of their iPod on

Flickr and file it under the tag “iPod.” These images are now not

only visible under the individual user’s iPod tag but also under the

community iPod tag that displays all images consumers are

generating and filing under the keyword. Right now Flickr has

more than 3,500 photos that are labeled “iPod.”

You can also use Digg.com. All of digg’s content is created,

submitted, and judged by its audience. If your page, blog or online

article is good enough to be “dug” by digg users, you could

receive literally hundreds of unique visitors immediately. The best

thing about digg is that it is so popular that many submissions can

instantly dominate some keywords on search engines like Google.

Another site is Technorati.com. If you have a blog, Technorati

should become one of your favorite search engines. Because

many Technorati Tags are beginning to dominate the search

engines. You can easily add your blog to technorati’s tagging

system. Just like digg, even if you only happen to get a small

amount of traffic from technorati it will increase your site rank in

the search engines.

There are many sites that can help you with “tag syndication.”

Web applications like TagCloud integrates RSS and tagging

while wikipedia.org is method of allowing social webpage and

content development. All these methods and many more have two

great things in common

Tagging is catching on because it is a natural complement to

search. Type the word “blogs” into Google and it can tell if you

are searching for information about how to launch a blog, how to

read blogs, or just what. Large and small sites alike are already

jumping on the tagging train. They are rolling out tag-like structures

to help users more easily locate content that’s relevant to them.

Here are some other sites that you can visit to start using tagging

as part of your viral marketing campaign.

A1-webmarks

http://www.a1-webmarks.com

All My Favorites

http://www.allmyfavorites.net

Ambedo

http://www.ambedo.com

Blinklist

http://www.blinklist.com

Socialmarker

http://www.socialmarker.com

And that is a very short list. There are literally hundreds of sites

that

you can use to increase your visibility through tagging. I especially

like to use socialmarker.com, because it allows you to instantly

add your information to multiple sites without visiting and manually

submitting to each one individually.

Well, we’ve come to the end of this short course. I hope you have

learned the basics of viral marketing and that you will be able to

use the information to start your own successful viral marketing

campaign.

Good luck with all of your viral marketing ventures,

RAUL BENITEZ ALVARADO

rabealva@gmail.com

http://www.rabealva01.ws

　

　

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