An ebook that includes your marketing message and a link to
your website is a proven technique in viral marketing. This method
uses the multiplication effect to “explode” the distribution of your
message by willing participants.
This is the same basic principle that was used by Hotmail to get
established and grow into a house hold name. When the two
founders set up their free email system, all the messages that
were sent by subscribers had a text message at the bottom which
identified Hotmail as the origin. People who sent emails to their
friends advertised the free email site.
One of the best reasons for using viral ebooks as a marketing
method is because is cheap. It doesn’t take long to set up and it’s
even quicker if you use rebrandable ebooks that have been written
by others.
Finding ready to go viral ebooks is pretty easy. Just use your
favorite search engine and do a search. You will find more than
enough rebrandable ebooks that are available on whatever
subject you are interested in and that apply to your e-business.
One method of distributing the ebook is to offer it to visitors in
exchange for subscribing to your newsletter. If they pass it on to
their friends and family it will promote your business for you.
Ebooks are capable of reaching a large audience and are limited
only by the enthusiasm of the participants.
Ebooks are fairly easy to create. It’s possible to produce your
own ebooks by combining articles that you have written or have
gotten from public domain sources, such as directories.
A common approach is to use material that has private label
rights, including articles and reports that have been written
specifically for that purpose, for that niche. Using a portion of a
larger work that you have prepared such as the first three chapters
of a large ebook could also be used as a viral ebook.
Using ebooks as a part of your viral marketing campaign is one
of many techniques that will have a cumulative effect on your
business, by attracting more customers, subscribers and targeted
visitors to your website. Start using them and you will soon find out
that this is an excellent way to increase sales and awareness too!
Look for another lesson soon! We will be talking about how you
can use online forums as a part of your viral marketing
campaign.
We’d love to hear from you! Please let us know what you think.
RAUL BENITEZ ALVARADO
http://raulbenitezalvarado.com